If you travel, you know.
In year 1 of the If You Travel You Know campaign, we achieved a 259% increase in site visits in the first month alone. So, to celebrate the relaunch of the Delta SkyMiles portfolio, we incorporated the brand new benefits of the Card into the work through the lens of all new travel pro personas across social, TV, OLV, OOH, and digital. The campaign took off, performing above benchmarks on all platforms.