Burt’s Bees couldn’t sit around and watch people take nature for granted any longer, so we went to the one place where people interact with nature the most—Instagram, of course!
Working with the #1 nature influencers in the world—Nat Geo—as well as individual photographers and activists, we helped people see what it looks like when our beloved planet slowly vanishes. Videos explaining the problem, a website offering solutions, influencers rallying for the cause…and it all concluded with the UN Summit, adding the “why” to the who, what, when, and how.